Dashboard

A performance view for the current shop: revenue, utilization, rebooking, retail discipline, staff output, and booked future value.

Oct 1, 2025 - May 8, 2026 Squire history plus live Phorest data
Data coverage: Squire appointment history now covers Jan 1, 2024 through Sep 30, 2025. Phorest API data starts Oct 1, 2025 after the system switch. Financials use the P&L and balance sheet where available. Last API sync: May 8, 8:00 PM
Owner Scenario

Full shop view includes Julius and Blue.

Performance Range

Choose the date range for sales, visits, average ticket, requests, staff revenue, service mix, and API-backed owner panels.

Total Sales Actual
$508.2k

Service and retail revenue across the reporting period.

Client Visits Volume
9,388

Current space is staffed; lift comes from better utilization.

Utilization Focus
66.44%

Primary operating lever before expansion.

Avg Ticket Ticket
$54.13

Raise through add-ons, finish quality, and product fit.

Retail to Service Retail
4%

Every client should leave with a product recommendation.

Rebooked Retention
9%

The clearest gap against the 2-4 week regular-client model.

Performance Comparison

Shop-level sales and visit trends include former staff so revenue comparisons stay apples-to-apples.

Revenue Trend

Monthly paid appointment revenue from Squire history and the Phorest API. Retail still comes from manual reports.

Busiest Days

Visit demand by day of week.

Rebook Leaders

Current rebooking rates by staff member.

Staff Scorecard

Current staff only. Defaults to year-to-date.

Staff Revenue Util. Rev / Hr Retail Rebook Request %

Owner Command Center

Fresh & Co dashboard elements adapted for one Compound location.

Company Health

--/ 100

Today's Operating Pace

Action Alerts

Owner Daily Brief

Data Confidence

Future Booking Coverage

Cancellation Watch

Client Mix

Service Mix

Retail Attach Rate

Staff Coaching Alerts

Team Coaching Focus

Management expense is owner appointment revenue outside shop operations. Use this section to coach team independence.

P&L Revenue $74.5k

Eight-month P&L average.

Accounting Profit $8.0k

Average monthly P&L profit after the management fee line.

Before Mgmt Fee $12.6k

Average monthly profit before owner appointment revenue is recorded as management expense.

Cash Position $82.5k

Cash and cash equivalents as of March 31, 2026.

Team Coaching Targets

Rebook
3.8% -> 15%
Requests
Build demand
Utilization
68% -> 80%
Retail
4.6% -> 8%
Standards
Consistent

What The Team Must Own

Owner rebook benchmark27-28%
Non-owner rebook3.8%
Client experienceRepeatable
Training priorityRebook close
1. Make rebooking visible.

813 visits rebooked and 7,970 not rebooked makes the next appointment the biggest controllable gap. Track the close by staff each week.

2. Treat retail as part of service.

Uppercut Deluxe is the strongest retail line at $12.7k, but retail is still only 4% of service revenue. Keep the recommendation during styling, not checkout.

3. Coach the utilization spread.

Blue, Dennis, Julius, and Kyro are above 80% utilization, while several chairs have room. Fill quiet capacity before adding more space.